According to French market analyst GfK, Archos is now the second biggest tablet maker on the French market, far in front of Samsung (4%), Toshiba (3%), Huawei, Viewsonic and others. Sure enough Apple has the biggest market share with 67%, but I think that's mostly due to Apple having more cash for manufacturing and distribution. If Archos had been able to spend more money producing more units and having better stock availability at all resellers and never run out of stock during these past 3 months, then I think Archos would probably be number 1 in market share, even in front of Apple.
As I run the biggest Archos fansite community at http://forum.archosfans.com and I have been publishing the earliest and most popular video reviews of Archos products for over 6 years, publishing the earliest and most popular videos of Archos full Tablet line such as the 70 Internet Tablet, 7 Home Tablet, 101 Internet Tablet, 32 Internet Tablet, 43 Internet Tablet, I may be biased. But I am sure that if all stores had enough Archos in stock to satisfy the demand for tablets over these past 3 months, Archos would sell even more than Apple.
What matters to the consumer is the value proposition. What features they can get for what price. Archos newest Gen8 Android tablets are about half the price of the iPad and provide more features.