Day: Friday, July 23, 2010

The secrets behind Microsoft’s new ARM License

Posted by Charbax – July 23, 2010

The biggest threat to Microsoft’s $62 Billion in yearly revenues and $24 Billion in yearly profits is the possibility that consumers and the enterprise start adopting sub-$200 Linux based ARM Cortex A9 laptops and desktops as the new standard for personal computing in the months to come. There is a high probability that Chrome OS and Ubuntu will turn out to work very smoothly on ARM Cortex A9 processors, so smoothly that most consumers might be satisfied with the experience of web browsing speed and for running basic applications like text editors but even basic video- and photo-editing once those are available on the cloud and powered by advanced HTML5 native code and caching mechanisms.

Microsoft clearly must be seeing this as the biggest threat to their core business and thus is probably preparing a version of Windows 7 for ARM. It won’t run all the .exe files that run on Intel/AMD/VIA x86 processors. But there may be tools for developers to recompile the most important applications and to make new drivers. The challenge is for Microsoft to present such a lightweight version of Windows for ARM in a way that consumers will still pay for the Microsoft Windows OS experience even as prices of those ARM Powered laptops arrive at under $200. The profit margins will be low for Microsoft and this will require for them to implement totally different and bold business models if they want to try to keep the same numbers in yearly revenues and profits to not have their share holders sell their stocks. It would probably be based on Windows CE 7, but since that one looks much like Windows CE 6, it would be all about how they could upgrade the user interfaces to make it look and perform as much like Windows 7 as they can.

Some other possibilities as to what Microsoft may be doing with this ARM Licence:

- To release a new lower cost ARM Cortex A9 powered XboX to compete with the upcoming Google TV platform. 10 years ago, Microsoft launched MSN TV and for years there has been Windows Home Center Edition but it never really was a success like Google TV has the potential to be. Features need to be implemented in a cheap ARM Powered hardware such as HD quality video-on-demand streaming, casual and advanced 3D gaming, lean back web experiences.

- To release a Tablet centric OS to compete with Android and iOS, it would be related to Windows Phone 7 Series and with some features of the ARM version of Windows 7.

- Microsoft may want to design and control their own version of an ARM processor and keep it for their products. Like Apple keeps A4 for their products.

What do you think Microsoft is going to do with this ARM License?

via: techmeme.com
source: arm.com

India’s $35 tablet is based on AllGo Systems design (specs inside)

Posted by Charbax – July 23, 2010

Indian minister for HR Development HRD, Kapil Sibal announces $35 tablet project. It seems to be based on the Freescale i.MX233 system on chip, with a 7″ resistive 800×480 touch screen. Here’s my video with AllGo Embedded Systems, a R&D company based in Bangalore India, where they are showcasing their $35 tablet reference design at the Freescale Technology Forum in Orlando last month. This is likely to be the tablet that India’s HRD Minister is talking about:

The Bill Of Material is as following:
ARM9 Processor: $5 (Freescale i.MX233)
Memory: $3
WiFi B/G: $4
Other discret components: $3
Battery: $5
7″ 800×480 resistive touch screen: $15
Total bill of material: $35

It is of course a honor for me that the Indian Government watches my videos and bases their Government projects on those. I just wish India’s HRD would stop attacking the One Laptop Per Child efforts all the time. That Minister is quoted as saying that this project is their “answer to MIT’s $100 computer”. Why can’t he say that this is their answer to the $640 Apple iPad? Why does the Indian Ministry of Human Ressources have to attack the non-profit OLPC organization?

Already back in 2006, the HRD published very harsh statements against the OLPC project such as “India must not allow itself to be used for experimentation with children in this area”. After which HRD announced a totally bogus $10 laptop project which resulted in a USB stick. The result of which being, 4 years has passed, and very little has been done to help Indian children at getting any hope at getting a better education using technology.

The $75 OLPC XO-3 design uses a more powerful ARMv7 class processor (3x faster), a 10″ capacitive touch screen on an unbreakable plastic Pixel Qi LCD screen that allows it to run 40 hours on a battery instead of 4 hours of this India HRD project! The screen is a very important component, maybe the most important component to make this a revolutionizing success in the whole of India to hundreds of millions of children.

So if HRD wants to make a difference for the Children of India, they need to be open about the specifications of their open source hardware designs, they need to present the options in which ARM Processors they are trying to use, which features that would be included in the SoC and how much HRD would like to support the mass manufacturing of sunlight readable Pixel Qi LCD screen technology. And they should stop positioning this as India HRD vs OLPC but talk about it as India HRD + OLPC vs Apple iPad + Intel netbooks.