CES video coverage on ARMdevices.net

Posted by – January 2, 2010
Category: Opinions, CES, Google, Pixel Qi

Consumer Electronics Show
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I will be in Las Vegas to film up to 50 HD quality videos from January 4th to 11th of the best ARM Powered® devices to be shown at the tradeshow. I will try to film behind-the-scenes Interviews with Engineers, Product Managers and other experts in the ARM Powered® Tablets, Mobile Phones and Laptops that are going to be shown at CES and launched hopefully soon thereafter at attractive prices.

The big question for me will be to notice the actual performance level reached by those latest ARM Cortex A8 or ARM Cortex A9 processors to be embedded in those devices. The certain crucial performance levels that we need to see working smoothly and fine are following:

– The web browser needs to browse on websites fast and with multiple amounts of opened tabs.

– The web browser needs to load advanced Javascripts and AJAX based websites just as fast as on an Intel-based Laptop.

– Flash 10.1 support needs to be just about as smooth and good on ARM Powered® devices as on Intel-based ones.

– I’d really like to see the first demos of fast and smooth Google Chromium OS demos running on ARM Powered® Laptops and Tablets. The full Google Chrome browser optimized to use hardware acceleration of the ARM Powered® Laptops and Tablets is crucial for the success of the platform. That is, it would be surely great to see Firefox and Opera browsers also working fast and smooth for all those advanced things.

– Some level of advanced 3D hardware acceleration for 3D game platforms such as the Unreal Engine, Quake3 demos, even N64 emulators demonstrated to work on all the latest ARM Cortex based technologies would be really great and would add a certain level of confidence in ARM Powered® devices from the bunch of 3D gamer geeks that do represent a large part of the blogosphere.

– In general, it would be extremely great to see working implementations of full hardware acceleration in Android and Chrome OS, as well as in Ubuntu 9.10 and any other Linux ARM based OS that can really be used well to optimize the use of hardware acceleration.

Then in terms of business models, ARM Powered® devices should have more opportunity to be sold to consumers at attractive prices. Subsidizing the devices with telecom contracts running up to more than $2000 over the 2-years is one way to do it. What I would really like to see are official announcements that the ARM Powered® Laptops and Tablets are not only very powerful in terms of Javascripts/Flash/3D performance, but also that they can be sold significantly cheaper to the end consumer than devices based on Intel.

The $200 ARM Powered® Laptop and the promise of $100 ones for consumers to buy totally unlocked and without contracts, that is where the biggest opportunity lies with ARM Powered® devices in my opinion. By bring the PC/Laptop industry to a lower cost level, could also mean that 1 Billion or more people around the world will be able to afford to have full access to the web. And if all those devices can add the Pixel Qi low power sunlight readable screen and even function in Tablet mode, run 20-40 hours on a low cost and light battery, then all the greatest. It would be really nice to see actual product announcements at CES in just a few days.

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