Bookmate is a subscription service covering mobile, tablet and web, iOS and Android. Bookmate tries to create a unique concept of social reading. Bookmate connects publishers and authors with new markets. Unlike services like Amazon, Google Books or iBooks, Bookmate is an open platform that connects publishers and readers directly. So publishers get access to user behavior analytics and have promotion tools for direct marketing. It means they own their relationship with their readers. At the moment the market of Bookmate is concentrated in Russia and Turkey but they are looking forward to extend to more markets this year.