But watches will be have same progress coming years as mobile phones have had last 5-years, from feature phones towards smartphones.
Smart watches will soon dominate the market just like smartphones now dominates the mobile phone market.
And I hope for similar development for Canonical´s vision about smartphones/phablets connected to computer display+keyboard+mouse.

Samsung and LG will probably supply Swatch Group, Swatch sells something like 100 million watches per year, they have a whole manufacturing system setup which even Samsung and LG and especially not Apple nor Google can match up with anytime soon, what Swatch needs to do is to design robots to automatically manufacture Smart Watches of all kinds and designs and simply use their 10 thousand Swatch Stores worldwide to sell those and to dominate in the Smart Watch market also. Designing slim, light, nice watches is not a piece of cake.

But established watch makers will have competitors in companies like Samsung as this US patent show:http://www.patentbolt.com/2013/09/new-patent-presents-samsungs-galaxy-gear-part-deux.html

Now when OLED on flexible substrate as Samsung “Youm” brand and LG have started to manufactoring.LG Chem have also recently announced that they have developed flexible Li-Ion battery tech which also can be made transparent.
The OLEDs can also be partially or totally transparent when no current is on each subpixel or pixels.
Today´s ITO=Indium-Tenn-Oxide as transparent conductor can´t fix on plastic and must have glass as substrate, this ITO-property will end the use of ITO as conductor material for multitouch display´s when OLED display´s will now be made flexible on plastic substrate.
Samsung “Youm” amoleds brand are made on amorf polyamide substrate.