Freescale had a press conference to talk about all the microcontroller related releases they had at FTF. Microcontrollers represents about 40% overall of Freescale's revenue, in this video I try to ask Jeff Bock, Freescale's director of marketing industrial microcontrollers, what those Microcontrollers are used for, how Freescale's customers chooses one architechture over another and where they are going.
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Freescale works with Universities around the world to help provide tools to educate students on programming for Freescale processors. At the Freescale Technology Forum, Freescale organizes a Cup where some of the worlds best student teams show off their auto driving cars implemented with all of Freescale's microprocessors and sensor technologies.
Here is the board for now, they are going to launch the new Genesi i.MX53 based Laptops and Desktops around July or August, providing more performance, using lower power, at lower cost. The current Genesi Efika MX Smartbook i.MX51 based laptop is selling for $199, the Genesi MX Smarttop i.MX51 Desktop is selling for $129, they plan for the next generation i.MX53 based Laptop (Smartbook) and Desktop (Smarttop) to be sold for even cheaper. They are also working to combine their ARM based Laptop with the Pixel Qi screen as soon as it's mass produced.
Also watch my video interview with Konstantinos Margaritis talking about the way Genesi is optimizing Linux on ARM to make it up to 300% faster on these ARM Powered laptops and desktops.
This is an Interview with Rajeev Kumar, consumer product line manager for Freescale's Multimedia Applications Division, demonstrating the first prototype reference design board running the first sample of Freescale's new i.MX 6Quad processor platform. This is the industry's first Quad-core ARM Cortex-A9 SoC combined with a full 64bit memory bus. I try to ask Rajeev Kumar about the performance, the features, the design. They use triple-play graphics designed in partnership with Vivante. Look forward to more videos here on http://ARMdevices.net about the i.MX 6 processor.
They make algorithms for measuring pedestrian navigation, using the Freescale Fusion sensors, accelerometers, gyro, to measure every step and the distance of every step. The target device is a smartphone.
Support for MQX RTOS within the Keil Tools it's also task aware.
Drives two displays in parallel with gauges. Very low memory footprint thanks to fragmented frame buffer.
William Hohl is ARM's Worldwide University Relations Manager, he talks about what ARM does for universities worldwide, for students to learn to work on ARM technologies, working on curriculum and tools suggestions and standardization.
Konstantinos Margaritis is a Senior Software Engineer at San Antonio based Genesi, he talks about how Genesi is pushing Linaro forward to recompile all the apps and everything around Linux to use hard float, to re-optimize floating point applications on ARM Powered Desktop/Laptop designs. Watch this video interview to find out how Genesi is doing these software optimizations on Debian for the i.MX51 and i.MX53 platforms in their ARM Powered Smartbook designs. How soon are ARM Powered laptops going to have enough performance optimizations in them to demonstrate that ARM is fast enough to power Desktop/Laptop designs so that every consumer can be satisfied with the performance?