The Sony Alpha Full-frame E-mount 24mm F1.4 Wide Prime G Master Lens (pre-order for $1398 at Amazon) features an advanced optical design, including two XA (Extreme Aspherical) elements and three ED (Extra-low Dispersion) glass elements delivering great corner-to-corner resolution, even at a wide F1.4 aperture. An 11-blade circular aperture mechanism creates great bokeh, a hallmark of the G Master series, fast focusing is attained through the DDSSM (Direct Drive SSM) focus drive system. This lens sports class-leading size and weight, providing great handling and mobility. I filmed a whole other interview using this 24mm f1.4 G Master lens on the A7III with Ben Pilling about the latest status of Sony in the Digital Imaging market here.
Ben Pilling is the Technical Marketing Manager of Sony Digital Imaging Europe. In this video (filmed using the new 24mm f1.4 G Master lens (pre-order for $1400 at Amazon) (mostly set at f1.4 for max bokeh effect (maybe too much bokeh?) in this video) on the Sony A7III camera ($2000 at Amazon)), Ben Pilling lists some of the latest camera achievements by Sony in the Full Frame mirrorless market. With their impressive Eye Autofocus for photos, in-body image stabilization, dual memory card slots (1 UHS-II the other UHS-I), true full frame 4K video without crop (only at 4K24 on A7III), extremely stable face-tracking continuous autofocus for video (which I use in all of my A7III with 16-35mm G master lens videos which I list in this playlist), Sony can claim market leadership in the Full Frame market, not just in the mirrorless market. Which is why Nikon, Canon and Panasonic/Leica/Sigma are all announcing new Full Frame camera systems at this Photokina event. Sony can claim to have 48 lenses available for their full frame E-mount system, with a target of having 60 lenses available before 2020, they also announce improvements with their G master lens technologies such as a 3x faster and more accurate autofocus motor as is present in the new 24mm f1.4 G master. I even get to ask him in this video about the upcoming A7SIII Full Frame for video, A7000 APS-C "high end" all those that are rumored over the past months at http://sonyalpharumors.com but which Sony decided not to launch yet at this Photokina event. For those I am hoping Sony will include a flip out display, 4K60, dual UHS-II SD card slots, no overheating with no 30min record limitations (EU tax still in effect or not, at least provide users with a paid plugin to unlock unlimited recording), H265 options for lower bitrate recording at same quality for faster YouTube 4K uploading. I'd even like in-camera basic trim/split editing and live streaming (perhaps even with multi-camera) support. A better and stronger IBIS (at least as good as GH5) would be good too.
GoPro releases their new Hero 7 Black sports camera, with 4K60 recording support or 1080p 240fps support, they have their new electronic image stabilization which they call hypersmooth. GoPro claims their electronic image stabilization to be better than a gimball, but I just don't believe it. Looking at samples on YouTube I just don't see it being that amazing. It doesn't seem much better than for example the GoPro 6 and I think a hundred other much cheaper sports cameras have electronic image stabilization in them too. It's not worth $400 when it probably costs them less than $100 to manufacture. Probably even less than $50 to manufacture. I'd much rather see them include a mechanically stabilized sensor + electronic image stabilization, and any kind of optics that would enable for smooth and good looking bokeh with perfect autofocus would be interesting.
Lexar is getting stronger and ramping up their product lines in the SD card and microSD card market in a big way, introducing new SD cards such as the 512GB 1000x (150MB/s read speed) SD card coming next month (or by November) and here also showing their 1TB SD card and microSD cards which might also reach the market shortly (depending on the exact pricing and demand depending on their price). Lexar can also bring 1TB at the 1000x (150MB/s read speed) type. It all depends on the demand but as advances in 3D memory keep advancing, hopefully the price and performance of these 1TB cards will be attractive for people to buy. I would personally really like to see more devices even smartphones come with more than 1 microSD card slot, I'd even like to be able to use 4 microSD card slots in a phone in some kind of RAID configuration that increases the speed and adds redundancy to my data. Same thing for cameras, I am only interested in new cameras that have at least 2 SD card slots in them (thus the new Nikon and Canon mirrorless cameras are not usable for me). I think perhaps also it would be nice to see some Chromebooks and other types of ARM Powered laptops (like the Windows 10 on Snapdragon laptops) come with more than 1 MicroSD or/and full sized SD card slots, for example to fit 4 SD card slots in one of those and have them run in RAID for speed and redundancy. Thus you could add 4TB to your Chromebook like that (3TB with one level of redundancy) or 3 SD or microSD card slots for redundant 2TB. Lexar is also showing their 3500x CFast up to 512GB capacity, 1066x CompactFlash up to 256GB, 2000x SD UHS-II 300MB/s up to 128GB capacity (for now), 1000x 150MB/s SD (512GB model coming by November), 633x microSD (A1 targetted for applications on phones) currently up to 256GB on the market (but them showing that 1TB prototype to show what's coming), 1000x microSD up to 256GB, 1800x microSD up to 128GB. Lexar also shows their Professional Workflow line HR1 is USB3.0 and HR2 is with Thunderbolt 2 which includes the card readers for every card type. Lexar also announces their new NS100 and NS200 2.5” SATA III (6Gb/s) Solid-State Drives (SSD) series, for use in laptops and desktops for faster start-ups, data transfers, and application loads with read speeds of up to 550MB/s, NS100 is available at $29 (120GB), $49 (240GB), $89 (480GB), and the NS200 is available at $79 (240GB), $109 (480GB).
Aputure shows some of their new LED lights for video and photo shooting, the new Aputure MW is their brightest compact light with 90 minute battery life at full brightness and up to 24 hour battery life at minimum brightness, charges by USB Type-C. It also comes with effects like paparazzi effect, fireworks effect, faulty light effect, lightning effect, TV effect. The AL-MX is about $150. Aputure AL-F7 is about $100. Aputure Light Storm 120d II is a higher spec $709 light with DMX512 Capability which is the worldwide industry standard for film & television studios, theatre, broadcast, and all forms of digital networking systems you can read more about it here https://www.aputure.com/products/ls-c120d-ii-1
Yongnuo shows their range of lenses for Canon and Nikon, all with autofocus support, such as their 14mm f2.8 wide angle for 400eur, 1/3rd the price compared with the native lens, they claim to provide about 80% of the performance. 85mm f1.8, 50mm f1.4, 50mm f1.8 costs 40eur. They also have lights and the YN43 camera that connects and uses a phone as the viewfinder over WiFi.
Laowa shows their new lenses, the 10-18mm f4.5-5.6, Laowa 100mm f2.8 World's First 2:1 Ultra Macro.
Zhiyun Tech shows their new Weebill Lab stabilizer for mirrorless cameras up to 3kg. It also offers control, monitoring and streaming to tablets or smartphones over Wi-Fi, the tripod can be folded to hold the WEEBILL LAB as a traditional vertically-held stabilizer, or it can be snapped on the horizontal part of the body to offer a horizontal grip, for underslung shots and for a steady two hand grip. They say it is 50% smaller while delivering 80% more power compared to other stabilizers in its class, it also comes with double quick-release plates (Manfrotto/Arca-Swiss) for easy setup and fast equipment switching, without the need to re-balance. It can operate for 10 hours on a charge and it can simultaneously charge the camera installed on it. Zhiyun also releases a new very light optional monopod and a belt to carry its weight onto the top of one's leg and around the belt, which makes it much easier to operate for extensive use cases such as the way I video-blog for 10 hours in one go during a whole day at a trade show.
Panasonic announces their upcoming new Full Frame camera system using the Leica L-Mount. This camera will do 4K60 with an XQD and an SD card slot, a 3-tilt display (not sure yet if that means with flip out support or not), the limitations of the 4K60 when it comes to cropping or record length limitations are not known yet. The Panasonic S1 will be 24 megapixel while the Panasonic S1R will have a 47 megapixel sensor. The camera is coming on the market early 2019 already, that is what they are saying anyway. Things like weight, exact size, battery life and other things are not announced or defined yet as this system is now under development. Hopefully Panasonic will have their autofocus technology fixed and fully usable (unlike with their GH5) in this camera.