This is a robot training kit for $199, you get all the parts needed to start playing around programming with Freescale's microcontrollers, sensors and more. At the Freescale Technology Forum, Freescale is organizing the Make It challenge, where attendees have 36 hours to use one of these and build the coolest robot to win prizes. You can find more information at http://freescale.com/mechbot and http://buildsmartrobots.com
Freescale works with Universities around the world to help provide tools to educate students on programming for Freescale processors. At the Freescale Technology Forum, Freescale organizes a Cup where some of the worlds best student teams show off their auto driving cars implemented with all of Freescale's microprocessors and sensor technologies.
They make algorithms for measuring pedestrian navigation, using the Freescale Fusion sensors, accelerometers, gyro, to measure every step and the distance of every step. The target device is a smartphone.
Using Freescale's Sensor Fusion solutions, the accelerometer and some algorithms can improve the magnetometer as so-called e-compass, an improved compass that knows in which direction you are heading, speed things up for augmented reality, and any application that requires the compass.
Post Tenebras Lab use microcontrollers, screens, sensors, motors, leds, special materials and open source software to hack stuff together.
This team from the Research Institute for Acoustic Coordination and Music at Centre Pompidou is working on real-time musical instruments demonstrating the use of accelerometers and gyros to trigger sound and new ways to create music. This could be used by a DJ or musician in live show or concert. It could potentially be triggered directly with the accelerometer, gyro and other sensors inside of a smartphone. Find more information at nodesign.net and http://www.ircam.fr
The Freescale Tower systems are development kits providing for many of Freescale's sensors and processing features in a cube. The new Freescale Kinetis ARM Cortex-M4 processor and this Kinetis Tower System just started sampling now.
Imagine not needing a power button to turn on your phone, just pick it up. Imagine cheaper warranty as manufacturers will know when devices were damaged because of usage error such as fall or banging. Imagine new user interfaces that are much more relying on sensors as the new Freescale Xtrinsic sensors can measure stuff 2000 times per second (the bandwidth and architecture being better). Imagine also sensors combining their abilities through fusion, again, no need to wake up the main ARM processor of the device to do all kinds of things! Imagine the device knowing exactly how it is touched, how it is moved, how it is held, the touch is not anymore only on the screen! This means better battery usage, months maybe even years of seamless standby. The new Xtrinsic sensor only needs 12 micro amps of power to be turned on all the time!