Warren East CEO of ARM talks about the status of the ARM industry at Mobile World Congress. He talks about ARM in handheld devices, infrastructure and servers. The ARM industry has shipped 8.7 Billion ARM Processors in 2012. ARM’s success is built on the business model of having the Connected Community of partners each working and competing to bring the industry forward as fast as possible.
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A couple of days ago, I posted my version of the keynote recorded from my seat in the audience, but now, ARM’s official YouTube channel has posted the official high quality version with direct audio and large slides:
my version is here:
In the future, when I record my own videos of keynotes, I should try to get a direct audio feed from the system, I need to buy some good wireless microphone setup and plug that into my camera. I’ve heard of Sennheiser and Sony making decent wireless microphone systems, let me know if you have any good suggestion for which wireless microphone system I should buy, perhaps one with lapel microphone so that I can also use it more often when I video-blog, to have some better audio quality at conferences than just using my Sennheiser MKE400 shotgun microphone.
I’m in the San Francisco area until November 8th, so let me know in the comments if you have any suggestions for tech companies that I should try to video-blog at in the Silicon Valley. Of course it’d be awesome to video-blog with Google engineers in Mountain View about Chrome OS on ARM and Android, but I don’t know how to contact someone there who can say it’s ok for them to invite me. I’ll video-blog at the GigaOm Roadmap conference on November 5th. I still have a few ARM Techcon videos to post, so check back. Some new devices, RK3066 HDMI Stick with BT and audio-out mini-jack and i.MX6 Quad-core HDMI Stick are going to be added to the Members Store also imminently, so also check back if you’re interested in that.
Industry Analyst Gary Smith of http://garysmitheda.com talks about what’s happening in the ARM industry, electronic design automation, ARM is defining the new heterogeneous architecture for the future using the ARM Connected Community. You can also watch my videos with Gary Smith from ARM Techcon 2011 and from ARM Techcon 2010.
Versatile Express is ARM’s development board using real prototype silicon for developers to be able to work on future upcoming ARM designs months in advance of their release. Here is the Versatile Express TC2 being used to demonstrate software solutions that use the big.LITTLE configuration with a dual-core ARM Cortex-A15 and a triple-core ARM Cortex-A7.
ARM provides simulation models a year or more before the first silicon can be made for upcoming ARM Processors, here demonstrating how developers can work today to prepare software for upcoming ARM Processors such as the ARM Cortex-A57 64bit ARMv8 processors that are to be manufactured next year.
Presentation Title: Low-Power Leadership for a Smarter Future
Abstract: Innovation throughout the ARM partnership has resulted in products which have shaped our lives, transforming the way we work, our recreation and how we interact with society.
The future shows little sign of this rate of embedded innovation slowing. Faced with the massive growth in global energy consumption, expected to grow by about 70% in the next 25 years, consumers and commerce alike are looking to the electronics industry for solutions to help save energy and cost. This demand is creating opportunities for ‘smart energy’ innovation throughout the ARM partnership in three key areas: the smart grid, smart meters and, lastly, the connected appliances and systems (including sensors) – that are so important for the Internet of Things. The ability for these appliances to communicate through distributed sensor and control nodes will enable efficient performance, management and maintenance of a wide array of wirelessly connected devices, providing consumers and commerce with greater control over their lives and their energy consumption.
This keynote will track the growth of the ARM ecosystem and examine how, together, the partnership can continue to address the energy efficiency challenges and opportunities that lie ahead.
Speaker Bio: Warren East joined ARM in 1994 to set up ARM’s consulting business. He was Vice President, Business Operations from February 1998. In October 2000, he was appointed to the Board as Chief Operating Officer and in October 2001 was appointed Chief Executive Officer. Before joining ARM, he was with Texas Instruments. He is a chartered engineer, Fellow of the Institution of Engineering and Technology, Fellow of the Royal Academy of Engineering and a Companion of the Chartered Management Institute. He has an honorary doctorate from Cranfield University and is a member of the UK Trade and Investment Executive Board for Technology, responsible for driving the UK’s trade and investment objectives in the telecoms and IT sectors. He is a non-executive director and Chairman of the Audit Committee of De La Rue plc.
Followed by the Executive Roundtable Panel (ARM, GLOBALFOUNDRIES, Samsung, TSMC)
ARM has created this real life catapult to remotely control a game of Angry Birds using Bluetooth and an ARM Cortex-M3 board with sensors.
John Heinlein, Vice President of Marketing, Physical IP Division at ARM talks about the 14nm FinFET ARM Processor manufacturing technology that is being developed and that is starting to be manufactured next year.
Full 1 hour 9 minutes video of the ARM Cortex-A53 and ARM Cortex-A57 launch keynote here at the ARM Techcon in Santa Clara.
Check back for my full video recording of this mornings ARM keynote filmed here at ARM Techcon 2012 in Santa Clara. Let me know what kinds of questions you would like me to ask them on video.