Nandan Nayampally, ARM VP of Processor Marketing presents ARM Cortex-A17. ARM expects over 500 million mid-range smartphones to be shipped in 2015. The ARM Cortex-A17 provides a product that will be defining the performance and feature set for that mid-range smartphone segment. ARM Cortex-A17 is the most efficient mid-range mobile solution for smartphones and tablets ARM has ever delivered, essentially delivering a new mid-range performance point for 2015 (and beyond) that matches today’s high-end phones and tablets at a mid-range price point. ARM Cortex-A17 provides 60 percent higher performance than the Cortex-A9 and by using big.LITTLE technology Cortex-A17 can be paired with the Cortex-A7 processor for full system coherency. ARM Cortex-A17 is launched as part of ARM's new suite of ARM IP for mid-range mobile devices together with the Mali-T720 GPU, Mali DP500 DPU, Mali-V500 and ARM POP IP.
ARM works with the ecosystem to support the game developers to take optimally advantage of the ARM Mali Graphics, GPU Compute. ARM is to be in the core of the future of Gaming. Already dominating in Smartphones and Tablets, most Smart TVs and Set-top-boxes also use ARM, most of them are becoming Home Consoles now also, quickly closing the gap with home consoles (from Nintendo/Sony/Microsoft). In the very near future, we will probably see most high-end video games running on ARM Powered devices. Here showing the Unity Engine running at 1080p smoothly at full framerates on Exynos5420 with ARM Mali-T628 with OpenGL ES 3.0. Working closely with developers, working closely with Google collaborating on the tools for development of advanced video games. Supporting the most advanced video-games on the latest Android.
James Bruce talks newly announced ARM Mali-T720 for Entry-level and new ARM Mali-T760 for High-end devices. ARM Mali-T720 brings GPU Compute OpenGL ES 3.0 to the entry level smartphone in the next 18-24 months. AmLogic now ships Mali-T450 in their new M802 chip. James Bruce talks further of what ARM can do for the user experience, talks designing benchmarks to measure the performance of the user experience vs certain benchmarks measuring things that aren't relevant to the user experience. The ARM Architecture ecosystem is amazing, for example, in Q2 2013, there were more ARM Cortex-A5 devices shipped than all x86 PC/Laptops combined in that quarter.
Chris Shore, ARM Training and Education Manager and Daniel Dearing, ARM Engineering Qualifications Manager talk about the ARM Accredited MCU Engineer Exam, having provided day-long training sessions for spreading information about accreditation for engineers working with the ARM ecosystem.
ARM CEO talks about some of the things he does as CEO of ARM, spending a lot of time talking to people about what they are doing, and then going back to the office to make sure ARM is doing the right thing to support it all. The ARM ecosystem is growing. The breadth of end markets ARM is being designed into is increasing. After powering virtually every mobile device on the planet, ARM is getting into Servers and also looking into the Internet of Things, which is a very different computing problem. It's still about getting the right amount of compute power, making it as low power as possible, as small and as low cost as possible.
Watch this overview of latest the ARM Technology with Brian Jeff, Product Manager at ARM. He talks about big.LITTLE, ARM Cortex-A series, 64bit, latest Mali Graphics implementations and more. Nearly a dozen designs are about to go through with big.LITTLE, it's ready on production chips, shipping in devices on the market, and the new version of the software will make it into devices next year.
The mbed development platform is the fastest way to create Internet of Things devices based on ARM microcontrollers. Anyone with an idea, can rapidly prototype devices using it, connect the idea to the cloud, form a proof of concept that can get the idea funded, demonstrate to the boss that the idea can fly.