Month: May 2011

Apple to (obviously) use ARM in next Macbook

Posted by Charbax – May 6, 2011
Category: Laptops, Opinions

Apple profits mostly thanks to ARM technology

Apple profits mostly thanks to ARM technology

Semiaccurate.com cites sources, and the whole blogosphere is erupting over the rumor that Apple is preparing to use ARM instead Intel in their next Macbook. Here’s my take on it:

Thanks to ARM technology, Apple has become the worlds second biggest company (valued at $322 Billion) after Exxon Mobil (valued at $411 Billion). Before using ARM, Apple was in near bankruptcy, and then they got the idea to make those ARM Powered iPod. And as the obvious thing in 2007 they introduced the ARM Powered iPhone. The iPhone now stands for more than 50% of Apple’s $70 Billion yearly revenues and the iPhone may actually represent more than 75% of Apple’s yearly $17 Billion profit.

ARM is the best way to make huge profits.

And Apple needs to find all ways to keep making big profits, as their share is priced so high, it can only stay as high for as long as they can find ways to continue to make huge profits.

The iPhone may provide Apple with as much as 334% profit margins. ($150 BOM and $650 average sale price)

The iPad may provide Apple with about 155% profit margins. ($225 BOM and $575 average sale price)

The Macbook Air, while expensive, probably only provide Apple with 64% profit margin. ($700 BOM and $1200 average sale price)

This is Apple’s ARM Powered laptop plan:

Make the thinner, lighter ARM Powered OSX laptop, with a Pixel Qi type screen they could achieve 30 hours battery runtime or more. It would cost them only $300 to make (BOM) and Apple probably thinks they can still sell it for at least $799 that’s a 166% profit margin, nearly 3x more profits for Apple compared to them still using Intel.

The question for Apple R&D is only this one, should they go ahead and use Apple A5 ARM Cortex-A9 (clocked higher than in iPad2’s 861Mhz) with some faster memory bandwidth design, put in there some more RAM and optimize their OSX/iOS mashup software for a release before this years Christmas already? Or should Apple wait for Apple A6 ARM Cortex-A15 and to try and have that ready for mass selling before Christmas 2012 at the latest? How do you think Apple will make that OSX/iOS ARM based OS mashup work for their next Macbook? (post in the comments)

You have to consider, I am not suggesting that Apple will succeed in continuing to keep making so huge profits on ARM Powered devices. I for example believe that the $87 Android Smartphones and the diversity in high-end Android smartphones is a significant threat to Apple’s iPhone profit margins and marketshare*. Though I am definitely sure that Apple will continue to make 100x more profits on their ARM Powered devices compared to their Intel based devices, and that thus Apple is obviously aiming to shift their Notebook line to ARM as soon as possible.

* especially if they continue making design mistakes like the Anntenna not working in left hand and the iOS devices recording your every move for years in an unencrypted cache file any friend/enemy/backdoor-hacker can snoop on over 100 million iOS device users until they manually decide to upgrade with their new 666MB iOS upgrade file.

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3 things Google TV needs from Google I/O in 4 days

Posted by Charbax – May 6, 2011
Category: Opinions, Google, Google TV

1. Support ARM Processors, to be in sub-$100 box. Even run a full Google TV UI “mode” from the HDMI output of every new Android smartphone (expect Google TV to become a part of Android’s Ice Cream Sandwich?)

2. Support apps like BitTorrent/RSS, Seedbox management with SFTP, Rapidshare/Megaupload streaming, make it the easiest way to pirate all movies and TV shows with a remote control on the TV.

3. Unlock Desktop User Agent in the Flash plugin. The only reason TV websites can block Google TV is because of the Flash plugin not hiding itself as a Flash-for-Desktop user agent. It’s only a question of Adobe and Google making the decision (if the rights holders keep blocking them), they can make Google TV unblockable. Even make it easy to sign up for fast and reliable proxy services all over the world if certain online web TV are being region blocked (make it easy for the world to stream US based Hulu/Netflix/Viacom/etc, UK based BBC, French based France Television, etc..).

I expect that Google is going to announce all 3 at Google I/O. What do you expect Google TV 2.0 is going to be like?

I think the Google TV software needs to be in every cheap media player, in every set-top-box, and basically, it needs to make it easy for every TV user to easily get access to all web video in as few clicks and as little typing as possible. It may bring a keyboard into every living room, but that usage needs to be as seamless and easy as possible, start typing the name of the show and hit enter to tune in to that show, show options, live, on-demand, legal free/paid/ads if available, “illegal” BitTorrent RSS-subscribe Seedbox/SFTP-service-for-anonymous one click reliable add to queue. Another cool app would be Sopcast, and also the first use of Sopcast through seedboxes for “illegal” 10mbit/s or more live streaming of every TV channel in the world, basically make it as seamless as possible for people to cut the cable/satellite cord and replace it with full freedom of on-demand media choices if they so want to, all designed for leanback mode.

$25 ARM Powered Desktop presented by Raspberry Pi Foundation

Posted by Charbax2 – May 6, 2011
Category: Laptops, Development Boards, Ubuntu

The Raspberry Pi Foundation (a UK non-profit) plans to develop, manufacture and distribute an ultra-low-cost computer, for use in teaching computer programming to children. They expect this computer to have many other applications both in the developed and the developing world. Their first product is about the size of a USB key, and is designed to plug into a TV or be combined with a touch screen for a low cost tablet. The expected price is $25 for a fully-configured system.

Here are the specs:

  • 700MHz ARM11
  • 128MB of SDRAM
  • OpenGL ES 2.0
  • 1080p30 H.264 high-profile decode
  • Composite and HDMI video output
  • USB 2.0
  • SD/MMC/SDIO memory card slot
  • General-purpose I/O
  • Open software (Ubuntu, Iceweasel, KOffice, Python)

And who exactly is it targeted at, well, students. It runs Ubuntu and will come preloaded with educational applications. Suggestions for it’s use and recommendations of software are welcome through email. Oh, and it’s purported to cost only $25… Head on over to their site Raspberry Pi.

Video posted by Rory Cellan-Jones on http://bbc.co.uk

This post was submitted by Jon Hubert Bristol on the Submit News page here at http://138.2.152.197/submit-news/. If you have any other awesome ARM related news, you are welcome to post it here!

China does Electric Cars using Better Place battery swapping

Posted by Charbax – May 3, 2011
Category: Cars, Other

All new cars to be sold in China are to be electric, running on 100% clean renewable energy. All that is needed is political will. China seems to have that political will. They figured they’ve got enough pollution in their rapidly growing cities, they figured they’d like to be energy independent, they figured they need to make all their cars electric now.

Switchable electric batteries are the only solution for the full scale implementation of electric cars for the mass market today. Project http://betterplace.com is implementing a worldwide standard for battery swapping, charging connectors and re-charge infrastructure.

Better Place, China Southern Grid Sign Strategic Agreement Centered on Battery Switch Model

April 27, 2011

Guangzhou Municipal Government Signs Agreement to Aid New Partnership

TEL AVIV (April 27, 2011) – At a signing ceremony today in Israel with officials from Guangzhou, Better Place announced a strategic agreement with China Southern Power Grid Co. (CSG), the world’s eighth largest utility according to the Fortune Global 500. The agreement, which focuses on joint electric car and infrastructure projects in CSG’s service areas, will further advance electric cars with switchable batteries in China. The agreement calls for the companies to open a battery switch station and joint education center in Guangzhou before the end of the year, while working to formalize a joint-venture partnership.

Source: http://betterplace.com

This is relevant on ARMdevices.net because electric cars can have more ARM Processors in them than any other types of cars. An average electric car may have 47 ARM processors in it. Also, those need better wirelessly internet connected interactive in-car navigation systems (probably Android based) than any other car. As those need to make it easy for the driver to find re-charge stations, to find and order a battery swap, to monitor and manage battery capacity and more.

Trim-Slice, compact Tegra2 Desktop, now released for $199

Posted by Charbax – May 1, 2011
Category: Laptops, Exclusive videos, Nvidia, Ubuntu

Here’s a powerful super compact Nvidia Tegra2 ARM Cortex-A9 Dual-core 1Ghz based Desktop box, for now seems to run something like Ubuntu 11.4 (ARM netbook edition?), but the software support is a process that is a work-in-progress. Their pricing starts at $199 for the basic model, I will try to get a review unit, what do you think about this type of compact ARM Powered desktop?

Haifa, Israel – 30-Apr-2011 – CompuLab is announcing immediate availability of the NVIDIA Tegra 2 based Trim-Slice miniature computer.

Trim-Slice is offered in 3 configurations –

Trim-Slice Barebone – with 1 GHz Tegra 2, 1 GB RAM, HDMI port, Gigabit Ethernet, 4 USB ports, 2 SD slots and RS232 serial port. Trim-Slice Barebone MSRP is $199.

Trim-Slice Value – adds a 4 GB micro-SD card with Linux pre-installed and a USB 802.11n WiFi adapter. Trim-Slice Value MSRP is $219.

Trim-Slice Pro – with 1 GHz Tegra 2, 1 GB RAM, 32 GB SSD with Linux pre-installed, HDMI and DVI ports, Gigabit Ethernet, built-in 802.11n WiFi, 4 USB ports, 2 SD slots, RS232 serial port and a USB Bluetooth adapter. Trim-Slice Pro MSRP is $319.

OEMs and system-integrators can order Trim-Slice in volume with customization of feature set, branding and case finish.

Trim-Slice currently runs Linux and is supported in the mainline kernel revision 2.6.39. Support for other operating-systems is work-in-progress. “We design Trim-Slice with SW developers in mind” said Irad Stavi, Director of Business Development at CompuLab. “Developers that are looking for an open cost-effective high-performance ARM platform are likely to find Trim-Slice an attractive and unique solution that is very convenient for SW development.”

Source: http://trimslice.com/web/pr-11043